Crywolf is an outerwear brand with attitude, designed in New Zealand for kids that want to play.
Our Vision is get our kids back outside - the greatest playground there is!
T H E S T O R Y
Artist and graphic designer Natalie Meldrum is the founder and creative behind Crywolf. Having already established successful child footwear brand Pretty Brave, and not one to sit still, Natalie embarked on a journey to create second children's label. In 2018 Crywolf was launched, with the founding vision of getting kids outdoors and providing them with the outerwear to do so. Now in its 2nd year, Crywolf is proudly stocked in over 150 locations around the world and continues to grow.
Crywolf rainwear is fun, functional and big on style and when the rain sets in, we have kids aged 1-14 years covered. Our collections feature limited edition prints and include 100% waterproof Play Jackets, Overalls, Rain Boots and our innovative Eco-Puffer Jackets that are filled with recycled water bottles.
Crywolf is proudly designed and tested in New Zealand by adventure loving kiwi kids. The Māori name for New Zealand, Aotearoa translates to 'land of the long white cloud' and means we know our rain! Each collection and colour palette is inspired by stunning New Zealand landscape and showcases our unique corner of the world.
We invite you to be a part of the Crywolf community and join us on our mission to get our kids back outside!